ABOUT US

We create living brands that are present and participatory. Interesting and interested.

Engaged and responsive. Defining culture that drives capital for our clients.

Y&R’s BrandAsset® Valuator (BAV®) is the world’s leading quantitative study of brands and consumers.

As the largest database of brand perceptions, BAV represents over 56,000 brands across 75 metrics, 51 countries and more than 1.2 million respondents.

For 23 years, BAV has monitored the brand data points that matter to offer unique insights into how brands create momentum, drive consumer passion and become part of an evolving cultural marketplace.

INSPIRE CHANGE

Social purpose strategy and partnerships for non-profits and brands

TECHNOLOGY & BUSINESS

Integrated b-to-b and b-to-c communications solutions for complex technical products and services

HEALTHCARE

Full-service expertise across pharmaceutical and healthcare sectors

If data gives the facts, eXploring helps construct the story.

eXploring is our proprietary approach to insights through cultural immersion. It takes research from behind the focus group mirror and out into the world to find the simple human truths that connect brands and people.

SERVICES

Global Boutique

Y&R operates as a Global Boutique, connecting deep insights from local business needs and consumers with strategies and objectives that transcend borders. United by a global infrastructure and common tools and technology, our clients have access to people and resources from across our worldwide network of 189 offices in 93 countries.

Innovation is deeply ingrained in Y&R’s culture.

To deliver better brand stories, we are always in pursuit of partners who can elevate brand storytelling and experiences. Y&R’s global innovation incubator offers office space, resources and relationships to interesting companies and idea generators with zero equity fees.