The Creative Counsel

ABOUT US

Hello. We’re The Creative Counsel – the largest sales, marketing and advertising group in South Africa. Keep reading to find out why the world’s biggest brands choose us to champion the frontline of their marketing battles.

Everyday an army of like-minded individuals go to work at our offices around the country and on the continent, with one goal – make the ideas that change how people act or transact happen. From client service to creative, from social media to field marketing, from brand partnership to mass market expertise, from events to consumer product endorsement – all our businesses and all our people are dedicated to bringing the ideas that work to life and making them happen for our clients.

So are your ideas destined to do nothing, heading for the bottom drawer or the ‘best-intentions’ pile, or will they be game changers, will they inspire your consumers to feel, to move, to share and ultimately to change the way they act or transact.

It all started with two men, two cellphones and one big bad Yellow Pages. Their commitment to ‘brilliance or nothing’ and ‘winning by a mile’ grew TCC into the country’s leading solutions-centric advertising hub that asks, “What’s the problem to solve?”, rather than, “What’s the media plan?”.

If we had to be boxed, we’d call our offering TTL, but the truth is, we have no box. TCC creates media-agnostic brand solutions based on real market insights and adds the labels later. Driven by our passion to make ideas that actually happen, we are obsessed with delivering for our clients and changing the way consumers act or transact.

TCC has gathered some of the country’s finest minds to make up the over 1500 strong staff complement that run over 300 campaigns nationally, every year. Our shiny client list boasts a number of international giants as well as proudly South African brands from just about every category and industry.

We’ve also spent wads of cash on world-class infrastructure, custom-developed campaign management solutions and gathering the latest trends and insights from around the world – all so our clients don’t have to!

So don’t look at us as an ad agency, but rather a brand partner to fight with you in the trenches of the modern-day landscape and deliver real, never-before-seen solutions that will change the way your consumers act or transact and achieve your brands objectives.

At The Creative Counsel, every idea is guided across our specialised group of companies, all driven to make it happen! We crack it, we strategically drive it across social media, connect it to the mass market, find the right partners to support it, launch it internally and externally, activate it and manage it end-to-end with our field marketing specialists and everything in between.

Because an idea is only an idea until WE make it happen!

SERVICES

BUILT TO MAKE IDEAS HAPPEN!

What does it take to make ideas happen? Simple, you need an idea-making factory – one that is specifically geared to deliver an idea from its birth to the moment it connects with aconsumer and beyond. This can’t be any ordinary factory – the TCC Group is driven by a culture where we create with the passion of artists, evaluate with the scrutiny of chartered accountants and execute with the speed of start-ups. Like any great factory, everything is process driven and automated to deliver end-to-end.

At The Creative Counsel, every idea is guided across our specialised group of companies, all driven to make it happen! We CRACK it, we STRATEGICALLY drive it across social media, CONNECT it to mass market, find the right partners to SUPPORT it, LAUNCH it internally and externally, ACTIVATE it and MANAGE it end-to-end with our field marketing specialists and everything in between.

IT’S ALL ABOUT LOVE! LOVE WHAT YOU DO, LOVE THE PEOPLE YOU DO IT WITH.