ABOUT US

SAATCHI & SAATCHI BRANDSROCK is an untraditional agency built on the rallying cry of “Nothing is Impossible”.

We are a collaboration, combining a global advertising hotshop with a start-up in experiential marketing specialist, and a leading digital search and conversion agency.

Our team is guided by a belief in emotive work and sharp thinking. We call it “Heart & Smart”.

Saatchi & Saatchi has a rich history of building brands across Africa, and we are proud to be a B-BBEE Level 1 Black Designated Group Supplier.

In partnership with our Publicis Groupe affiliates, we deliver a myriad of specialised solutions for our clients – in South Africa, Africa and beyond.

WE BELIEVE IN…

• Insights – because all effective work starts with a compelling insight.
• Emotion – because work that moves people, moves product.
• Popularity – because popular work moves the most people.
• Simplicity – because most people aren’t paying attention.
• Speed – because attention spans move fast and data never sleeps.
• Measurement – because we care about performance and results.
• Conversion – because work should change behaviour and not just perceptions.
• Collaboration – because nobody knows everything.
• No Jargon – because there’s enough bullsh*t out there.

SERVICES

Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 130 offices in 70 countries and over 6000 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group.

We are a full service, integrated communications network and we work with 6 of the top 10 and over half of the top 50 global advertisers. We’re in the business of getting people to fall in love with our clients’ products and services. Through our creative ideas across all media and all disciplines, we set out to turn brands into Lovemarks which, unlike brands, generate loyalty beyond reason. We believe passionately in the power of ideas to differentiate and motivate. And to change the world for the better.

We have an unshakeable spirit and unbeatable attitude from day one at Saatchi & Saatchi that Nothing is Impossible.

Saatchi & Saatchi BrandsRock is a gateway for Africa’s fastest growing network – with offices in 20 countries, and strategic hubs in East Africa (Kenya) and West Africa (Nigeria). We know Africa and were here long before it became fashionable.

As a company, we have a wealth of experience in gathering insights and developing tool-kits that activate big ideas across multiple regions.

From TV commercials to promotions and activations, from mobile campaigns to broadcast content, we’ve approached the world’s brightest continent with a youthful disregard for the old way of doing things.

We’ve created famous, effective campaigns for clients like P&G and Guinness – and worked with our in-market partners to build the most insightful campaigns and the most relevant media strategies to take our clients’ brands into exciting new spaces.

We belong to Africa, and we’re proud to be part of a network that embraces a continent where nothing really is impossible.

Saatchi & Saatchi is The Lovemarks Company.

Lovemarks thinking is the unique way we look at the relationships people have with products, services and entities. Lovemarks are the future beyond brands because they inspire Loyalty Beyond Reason.

Lovemarks transcend brands. They deliver beyond your expectations of great performance. They reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without.

Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks are a relationship, not a mere transaction. You don’t just buy Lovemarks, you embrace them passionately. That’s why you never want to let go. They are about Mystery, Sensuality and Intimacy.

Find out more about our methodology for raising brands to Lovemark status, and the five key steps which make up the ‘Path to Love’.