ABOUT US

King James Group is a 19-year old, independent South African agency, made up of seven specialist companies and divisions that work in tandem. We put idea explosion ahead of idea integration. Everything starts with a bold idea, and where that idea comes from in the group is irrelevant. In our experience, the best ideas have a flammable quality. Everyone that encounters it wants to add to it, with interest, and in doing so the idea is exploded through the group into whichever mediums make it more powerful. This collaborative structure has a significant effect.

Established in 1998, King James Group is an independent South African agency made up of seven specialist companies and divisions that work in tandem.

Everything starts with a bold idea, and where that idea comes from in the group is irrelevant. In our experience, the best ideas have a flammable quality. Everyone that encounters it wants to add to it, with interest, and in doing so the idea is exploded through the group into whichever mediums make it more powerful.

There’s no idea that can’t be had, can’t be acted upon or made better by someone else in the building. We take the most compelling qualities of a brand and make them spectacularly memorable for a world that doesn’t think in media silos.

There are no parameters to how we think. No limitation to our solutions. There’s no idea that can’t be had, can’t be acted upon or made better by someone else in the building. We take the most compelling qualities of a brand and make them spectacularly memorable for a world that doesn’t think in media silos.

King James is the advertising agency. But King James Group is the 6 communication agencies that make up the integrated company. Each individual agency strives to be the best in its field, but when working together the group leaps fearlessly across media and recklessly ignores the rules of traditional marketing.

This is the way integration should be: all under the same roof, thinking outside of media silos, and drinking in the same bar.

King James II is our brother advertising agency based in Johannesburg. Only a few years old and already a large client roster with multiple award-winning campaigns to boot.

On the 2nd of March 2013, King James II opened its doors for business. It combined the reputation and track record of one of South Africa's biggest independent agencies with the creative firepower of two of South Africa's top creatives.

King James II was born from the wish to start a creatively strong, autonomous Johannesburg-based advertising agency.

We believe that great ideas have the ability to make a real difference to the businesses of their clients and the perception of their consumers, and that the most successful business relationships and the best work is built on mutual trust.

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