Joe Public
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NEWS BLOG
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Jet Women’s Day Campaign 2017 #JetFutureWomen
31 July 2017 by Joe Public
Jet, together with brand and communications agency Joe Public United, decided to put a spin on Women’s day this year by empowering future generations of women. Jet is celebrating the young girls who are being raised to be our future, fearless female leaders. With the Campaign title #JetFutureWomen, which is all about providing little ladies with encouraging advice, teaching them, that girls too, can run the world.
The fully integrated campaign showcases the girls as heroines, standing proud and defiant, dressed in Jet’s latest range of slogan T-shirts. What makes these tees special is that their slogans aim at inspiring, from “Future Princess President” to “Girl Boss”, “The Future is Female” and “Stand tall, wear your crown”. In the TV commercial, we see older women giving young girls uplifting advice because ultimately it will be these young girls that determine whether we can overcome gender inequity at home and in the workplace.
“We’re proud to support young girls this Women’s Day. At Jet, we believe in supporting future generations, empowering women and helping combat gender inequality through teaching girls to stand together and raise each other up through positive advertising,” says Marcelle Wilson, Jet Marketing Product Manager for Ladies and Girls.
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Transformation: Our BBBEE Level 1
REVIEWS
ABOUT US
Growth to the power of n
Growth to the power of n is the simple idea that 'growth feeds growth'. The growth of our clients, the growth of our people and the growth of our partners, are all positively interlinked. At Joe Public, we strive to create the conditions for such a virtuous circle of growth to happen: a positive ecosystem of growth.
More than a philosophy, it's the compass that directs our 100% independent, proudly South African agency: beyond making it our purpose and our mindset, we have turned growth into a methodology, because growth needs a particular strategic approach, as well as the measurement tools to hold ourselves accountable by.
SERVICES
Our core focus is the growth of our clients
Joe Public South Africa is a strategically driven creative agency whose core focus is to assist the growth of our clients through powerful, insightful and innovative communication solutions.
We believe in working from the inside out, which is why we've created a central hub to our business that merges strategy and media into one.
From this hub we devise media agnostic marketing strategies that inspire our creative resources to develop ideas to the power of N. Ideas that will 'beat the line' for our clients across multiple channels and touch points, including traditional above-the-line media channels, below-the-line promotional and activation channels as well as digital channels and brand design.
Joe Public is proudly a BBBEE Level 1 Contributor
MEET THE TEAM
Pepe Marais |
Group Chief Creative Officer |
Gareth Leck |
Group Chief Executive Officer |
Laurent Marty |
Group Chief Strategic Officer |
Xolisa Dyeshana |
Chief Creative Officer |
Khuthala Gala Holten |
Deputy Managing Director |
Lebo Masilela |
Group Human Resources Director |
Dave McCullough |
Group Commercial Director |
Suraya Pillay |
Media Director |
Neil van der Weele |
Chairman |