Hello Computer
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Monday | 08:00 am - 05:00 pm |
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Tuesday | 08:00 am - 05:00 pm |
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Wednesday | 08:00 am - 05:00 pm |
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Thursday | Closed | 08:00 am - 05:00 pm |
Friday | 08:00 am - 05:00 pm |
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Saturday | Closed |
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Sunday | Closed |
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Public Holidays | Closed |
NEWS BLOG
![How can brands act their age online?](/images/3j8LCa0iu9v3ffqf/news/us5w4KXonDCfPwdf_fs.jpg)
How can brands act their age online?
8 August 2017 by Hello Computer
We’ve now reached a point where almost every company or brand worth talking about has a social media presence, from sneakers to anti-dandruff shampoo, and each of them need their own distinct digital voice. With branded content competing for attention on the same timelines as friends and relatives, it’s crucial that the messaging has an air of confidence and consistency to make it stand out. Here are some best practice tips to help brands stay in their lane.
Strive to be on trend, not trendy
Being informed on current audience behaviours and the newest media formats is one thing, using words like ‘woke’, ‘fam’ and ‘lit’ is a whole other story. You want to know your audience, not impersonate them. Chasing after the latest memes and trying to force yourself into topical issues will often lead you to getting attention for all the wrong reasons.
Don’t spam people
Be sure that whatever you’re putting out there is building up a conversation, and not simply repeatedly driving home the same one-liner over and over again. A high number of impressions does not necessarily equate to effective marketing. Without having relevant content that adds value to your intended audience, you’ll quickly become an annoyance.
Where’s the Beef?
Taking on competitors online can be a fun way to get people talking, but it can make you seem petty or even cruel if done in poor taste. It’s far more important to focus on your own strengths than trying to bring other brands down.
Take responsibility
Being right and never making mistakes is a fantastic way to go about things, but it doesn’t always turn out that way. If someone has a grievance with something the brand has said or done, the worst thing you could do is shut them down or ignore them. Use it as an opportunity to listen and take those learning forward to avoid repeat offenses.
Even some of the biggest brands have lapses in judgment, but if you learn from your mistakes, stay on message and avoid unnecessary conflicts you’ll always be able to bounce back.
![Understanding Influencer Marketing](/images/3j8LCa0iu9v3ffqf/news/57505l0ZvIb6AKqF_fs.jpg)
Understanding Influencer Marketing
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ABOUT US
Hello. Molo.'Sup.
We start with a person, and then work back.
We’re all just people.
We’re more than creatives, coders and strategic thinkers, we’re consumers.
There’s no such thing as a good idea nobody got.
We had a good idea: To build an agency that could change the relationship people had with technology. And as technology evolved, so did we – to become an agency that looks for the human in everything we do; with our clients, the people we work with, and the brands that let us share their stories. Because no matter how things change, it’s the connections we make with people that last.
The heart buys, the brain rationalises it.
We know that no matter the device, the screen or the interface, if you can intersect a person’s behaviour, speak to them in their language, and make them really feel something, you form a relationship with them.
Don’t start a relationship on a Monday.
SERVICES
We solve problems, grow brands and make things people really use.
hellocomputer
We are a team of 90+ strategic, creative, coding and sometimes crazy humans.
Digital & Integrated Campaigns
No matter what the device or platform, we know there’s a human on the other end. That’s why we inject soul into our digital and integrated campaigns that build brands, drive sales and focus on communicating a brand’s human DNA.
Annual Strategies
Although a lot of people talk about engagement, few have a strategy that extends beyond measuring it. We’re not just about what now but where to next, helping brands navigate and find success in the digital world.
Creative Production
With a belief in simple but powerful user experiences we create the work that, well, works. Collaborating closely with clients right from the start getting the right brief, our team of creative create and craft compelling work that speaks for itself.
Multi-Platform Development
Some stories can’t exist in just one place; sometimes they take on a life of their own across multiple platforms and devices. Our knowledge and expertise across an array of web technologies, platforms and tools help us achieve the best possible user experience across a number of platforms.
Experiential Digital Integration
The great thing about digital is that brands don’t have to be static anymore – they can be something you touch, feel and experience. We help brands bridge the gap between the physical and digital worlds, building ideas that connect with people in meaningful ways.
Data Science
‘Big Data’ is more than just a buzzword for digital conferences. Data Sciences help businesses and brands understand and predict consumer behavior to more effectively connect them with the experiences and content that’s just right for them.
hellomedia
We put your brand in front of your market when they are most available to see it.
Digital Media Strategy
We don’t channel plan, we audience plan. We find your audience, speak to them where it matters the most and create value through assessing their behavior in these channels.
Campaign Management
From planning and booking, to optimising and reporting, we manage campaigns from the start to the finish, making sure that they reach the right people with the right messages.
Media Optimization
We implement, test, optimise and then test some more. A constant assessment of performance means that we are able to make the most meaningful human interactions we can.
Advanced Analytics
By combining human logic and intelligent tracking platforms, we draw the insight needed to paint a picture of your consumer – who they are, where they come from and how they interact with your digital properties.
Programmatic Display
The era of programmatic media as brought about the long awaited evolution of display and video advertising, with very granular and effective targeting capabilities.
Paid Search
We have a team of paid search gurus, who are able to intersect the complicated mind of today’s modern consumer, to make your offering as relevant as possible to the right people.
Paid Social
We help you amplify your brand’s social voice. Through advanced targeting, are able to nurture brand affinity, retain loyalty and build future advocates.
Mobile Media
People live with a mobile phone in their pocket, which is why we make sure mobile is more than considered, but a part of everything we do.
hellomotion
We create vibrant, meaningful content to make your brand live out loud.
3D Animation
Our team of directors, animators and designers approach animation a bit like mad scientists: with the right mix of fanatical devotion to craft and a wild curiosity. We make things that move – whether it’s 2D, 3D or a mixture of both – we use our core animation skillset to bring animation to life. Our post-production capabilities include character animations, CGI, user journeys and branded content.
Motion Graphics
With so much information available all the time, it’s fast becoming less about what’s being said and more about what’s being understood. Our design-driven approach to graphics creates work that’s as compelling as it is beautiful. Leveraging off some of the best design talent in the industry, our motion graphics department caters for everything from explainer videos to entire channel rebrands.
Editing
From film to final product, our edit suite makes the process of live action storytelling that little bit easier.
Sound Design
Just like how the soundtrack can help make or break a movie, sound design helps tell the other half of a story. Our sound design capabilities make sure that your vision can be seen even with your eyes closed.
Illustration
We work with some of the best illustrators in the industry, and it shows. Our illustrators can translate any idea into any medium, whether it’s for eye-catching Cell C billboards or helping start-up apps get off the ground and understood. From print to explainer vids, we can illustrate it.
Cinematography
Sometimes nothing tells a story better than a cinematographer and their camera. With the right eye and know-how, we make the stories that aren’t easy to forget – the sort of movies that move you and stay with you for a while.
Photography
We’re in a visual age and as the old saying goes, ‘a picture is worth a thousand words.’ Whether it’s lifestyle imagery or billboard campaigns, we create the images that tell compelling brand stories in a way stock imagery simply can’t.
hellosocial
We make sure your brand says the right things, at the right time, to the right people.
Online Reputation Management
Our vast knowledge of tools like Brandseye, Crimson Hexagon, Radian 6, Alterian, Sprinklr let us monitor, track and respond for our brands in real time, keeping both brands and people happy.
Content Creation
Knowing our brands, and the people they’re targeting, we use motion, copywriting and design to create valuable content that actually means something.
Reporting and Analytics
You can’t do anything until you know everything. We provide accurate, insightful analysis reports tracking the progress and quantifying the results of our social efforts, so that we can make the right decisions for the people we’re talking to.
Community Management
We are a part of the conversation. We build communities that favour quality over quantity and that offer real value to its fans, on an on-going basis.
hellolabs
We merge new technologies and human behaviour to unlock a world of possibility.
Break.Make.Create
A hackathon where we bring together the unlikely minded for 2 days of curiosity, creativity and invention. Let your mind run riot while your hands try to keep up, it’s the chaos of innovation we’re looking for.
Product innovation
We ideate, design and deliver digital products that help brands explore beyond their core product offering and services, surprising people.
Digital Installation and Experiential Marketing
Through digital installations and activations, we can do more than tell a story, we can immerse someone in it, creating a lasting impression.