FCB Africa

ABOUT US

NEVER FINISHED

At FCB, we believe the best part of a brand’s story is never finished. The part that always asks what can we do better. And always wonders what’s next. What’s out there. What’s waiting to be discovered. And it’s not just the story of a brand or an idea. It’s the story of all of us. Always moving forward. Always looking back. Always a work in progress.

FCB Foundation facilitates the donation of talent from their founding agency, FCB Africa, to provide full-service integrated advertising and digital communications, including experiential events, designs, social media, mobile, retail and CRM, for the nonprofit community.

FCB Foundation is a registered non-profit company (Registration number 2016/018919/08) according to the Companies Act, 2008, No 71 of 2008; a registered Public Benefit Organisation (930051985) and a registered NPO with the NPO Directorate (169-063 NPO)

OUR OBJECTIVES

The objectives of the Foundation are to create ideas for our clients that can change behaviour and South Africa for good. We do this by facilitating services to selected clients (NPO’s, CBO’s, etc) who might not in normal circumstances have the financial ability or resources to use an agency to create campaigns using an integrated communications solution.

We also develop strategic alignment with our for-profit clients and their Corporate Social Investment (CSI) activities in order to create mass impact for social change in South Africa.

We believe that by working together we can make a huge difference. 

SERVICES

WE OFFER

THE FOUNDATION ASSISTS WITH MAXIMIZING THE MARKETING EFFORTS OF NON-PROFIT CLIENTS BY DRAWING ON THE RICH CREATIVE EXPERIENCE OF THE FOUNDING AGENCY, WHO DONATES THEIR MOST VALUABLE ASSET, THEIR TALENT, TO THE FOUNDATION. THE FOUNDATION FACILITATES THE APPLICATION PROCESS AND MANAGEMENT OF ALL THE PRO-BONO CLIENTS.

PROCESS OF APPLICATION

Once a month the Foundation committee sits to review new applications. The considerations will be made on the type of cause; the level of need; the clarity of what is required by the applicant; and the impact this work will have on society.

However, we aren’t swayed by how big or small the organisation is or the reach it has. What we want to do is ensure that deserving organisations in the nonprofit community benefit from the same quality of communications and brand development as that of the commercial world.

Should your organisations be successful in your application, we will contact you directly and set up a meeting to discuss the timelines and expectations.

FUNDING CRITERIA

An organisation must be a registered NPC, Trust or PBO. Organisations must have been in operation for longer than 2 years. The FCB Africa head office is based in South Africa (with presence in Johannesburg and Cape Town), and unfortunately we cannot include travel in our pro bono services. Should any successful applicant in South Africa fall outside of Gauteng and the Western Cape, they should be prepared to travel for meetings on their own budget, or be able to Skype or video conference for meetings and approvals. Applicants outside of South Africa will only be considered after consultation with our affiliate partners.