Cell C

ABOUT US

Cell C launched its operations in 2001, seven years after the launch of the two incumbents, vodacom and MTN (launched in 1994). A fourth mobile operator, Telkom mobile, a business unit of Telkom SOC SA LTD, launched its operations in 2010.

In spite of penetration of over 140% of mobile services in South Africa, growth - particularly in the prepaid market - continues apace. Cell C itself grew its mobile subscribers from 9 million in 2012, to over 20 million by July 2015.

The momentum and success of Cell C 's pricing strategy over the past two years with its core consumer values of honesty, simplicity and transparency, has resulted in a positive customer response.

Vision, mission and strategy

Quality

Exceptional Quality is the pillar driving network excellence, born out of over R4 billion worth of investment in infrastructure over the last two years with an additional R8-billion earmarked over the next three years. This is supported by constant improvements to ensure customer experience is exceptional.

Service

Service Excellence drives the business to ensure that every customer touch point is delightful. The company has increased its investment in a top quality customer service layer and driven an internal culture of customer care to ensure that customers are always assured of a top-notch experience.

Innovation

Innovation remains at the heart of the business creating value-based offerings and services that will bring each customer the best possible solution for their daily communications. Working with top-class partners to offer customers the most innovative offerings, Cell C continues to embrace innovation.

Smile

Human Capital is the fourth pillar driving the business. Cell C's biggest asset is its customer and their needs must be the basis for everything Cell C does as a business. Cell C's staff are the people that ensure this happens and Cell C is forming a sound foundation from which to offer its values to be Fair, Simple, Inspiring, Innovative and do it all with a Smile. 

SERVICES