140 BBDO

Johannesburg Branch
021 480 0400
12th Floor, 34 Bree Street, The Terraces
 
Cape Town, Western Cape
 
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NEWS BLOG

I Get Paid for This

I Get Paid for This

18 January 2017 by 140 DDBO

140BBDO recently launched an exhibition ‘zine’ project called, ‘I Get Paid for This’, which we will be showcasing at the iconic Bree Street ‘First Thursdays’ event concept in Cape Town, on 2 February 2017.

It started with the first edition launch of our own zine of the same name, mainly to showcase the agency culture, and also to assist in potentially attracting new clients, collaborations and world-class employees. It was seen as a medium for the agency to be “freely creative”.

To celebrate this month’s publication of the third edition of the zine, we decided to coincide it with a simultaneous launch onto the streets! So we are due to conduct the launch at ‘First Thursdays’, thereby contributing to the fab Bree street creative culture inside our beautiful city.

Poster extracts from the zine are going to be exhibited, along with artsy creations from our agency employees, effectively showcasing ‘I Get Paid for This’ as a brand.

The over-arching theme will be “TRANSPARENCY, BLUE, RED AND BLACK”, and all the proceeds are due to go towards our library initiative – the building of new libraries around South Africa.

The aim of the launch is not to go and “cheerlead” the agency, but rather to showcase that we are fundamentally creative, and that we do what we do because we enjoy it.

At the end of the day, this is effectively what we get paid for, and it’s our duty to use this privilege for change and creativity within our surroundings. 

Kenzo World — good old-fashioned fun with good old-fashioned codes
21 November 2016

Kenzo World — good old-fashioned fun with good old-fashioned codes

by 140 DDBO
The ad for Kenzo World perfume made waves when it was launched late August 2016 [it’s also just won an Epica Film Grand Prix, probably the first of many awards — ed-at-large]. The commercial featured Margaret Qualley — a known actress in certain circles but not known to the point where you...
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ABOUT US

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We solve complex problems with clear, concise and fully integrated creative solutions. We are big enough to execute large-scale game changers, but small enough to care deeply about our clients businesses.

Outputs matter most.

We believe 140 characters are sufficient to convey a clear and concise challenge, idea or result. This leaves just enough space for the owner’s identity. And we like that, because great ideas are worthy of ownership.

The Challenge: We mine, we sift, we debate and research. Most importantly – we do it with you, the client. Absolute clarity and understanding of the business challenges and communications objectives is vital at this stage. A project will not be briefed in to the agency until there is a shared understanding of expectations. If the brief cannot be summarised in 140 characters, we have failed.

The Idea: The work, the work, the work. It’s BBDOs mantra. And work that consistently makes BBDO the most awarded agency group in the world. Work that others wish they had done. Work that other brands wish they had done for them.Work that changes behaviour.

The Result: There is no point in anything unless it has results. Did it work? How well? How often? Where could it be improved? The job is not done until we take full accountability. After all, a good idea is worthy of ownership.

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